about

Digital Product Leader shaping meaningful, AI-driven experiences at the intersection of design, strategy, and technology.

I create products, services and systems that connect business goals with human needs—turning complexity into clarity and ideas into impact.

As a product leader, I bring together design thinking, product strategy, and emerging technology to build experiences that feel effortless—yet deeply considered. My work spans from defining end-to-end product ecosystems to refining the smallest interaction details that elevate usability and emotion. My past experience in tech has been within Fintech, E-commerce, SaaS Products and Pre-Seed Startups.


Over the years, I’ve led design initiatives across branding, product, and marketing, collaborating with multidisciplinary teams to ship products that balance human empathy with data-informed decisions. My process is grounded in clarity, collaboration, and craft—transforming ambiguous ideas into tangible outcomes that drive business value.


Lately, my focus has expanded toward AI-driven interfaces and human-centered automation, exploring how design can foster trust, transparency, and adaptability in intelligent systems. Whether prototyping new concepts, shaping design systems, or aligning stakeholders around a shared vision, I aim to make every product both beautifully simple, intuitive and strategically sound.


When I’m not heads down solving a design challenge, you’ll likely find me enjoying life’s adventures with my wife, Deveney—traveling the world to explore its endless beauty and inspiration, cooking something delicious, or playing a game of tennis. These experiences outside of design fuel my creativity, perspective, and passion for building meaningful connections through my work.

specialty

Over the years, I’ve built a multidisciplinary skill set that bridges strategy, design, and technology. These capabilities allow me to move seamlessly between high-level vision and hands-on execution—whether defining a product’s direction, crafting intuitive interfaces, or leading teams toward meaningful outcomes. Each skill reflects my commitment to clarity, collaboration, and creating experiences that truly resonate.

product strategy & vision

user experience research & synthesis

user interface design

ai consulting

human-centered design

prototyping & motion

information architecture

cross-functional collaboration

workshop facilitation

product design leadership & mentorship

storytelling & communication

work experience

Over the years, I’ve built a career that bridges architecture, brand, and digital product design—shaping how people experience products and spaces alike.

From my early foundations in architectural design to leading brand and product initiatives at companies like Wayfair, Fannie Mae, and BoConcept, each role has strengthened my ability to connect strategy, creativity, and execution. This journey has refined how I think, lead, and design with intent.

sunny side up studio

cofounder and chief creative officer

2024

wayfair

senior manager - product design

2021

fannie mae

product design lead

2016

the art institute

assistant director of admissions

2013

boconcept

interior design consultant

2009

abo-gad architects

architectural designer

2005

contact

Whether you’re looking to collaborate, explore a project opportunity, or just talk design—I’d love to connect. Reach out and let’s turn ideas into experiences that move people and businesses forward.

about

Digital Product Leader shaping meaningful, AI-driven experiences at the intersection of design, strategy, and technology.

I create products, services and systems that connect business goals with human needs—turning complexity into clarity and ideas into impact.

As a product leader, I bring together design thinking, product strategy, and emerging technology to build experiences that feel effortless—yet deeply considered. My work spans from defining end-to-end product ecosystems to refining the smallest interaction details that elevate usability and emotion. My past experience in tech has been within Fintech, E-commerce, SaaS Products and Pre-Seed Startups.


Over the years, I’ve led design initiatives across branding, product, and marketing, collaborating with multidisciplinary teams to ship products that balance human empathy with data-informed decisions. My process is grounded in clarity, collaboration, and craft—transforming ambiguous ideas into tangible outcomes that drive business value.


Lately, my focus has expanded toward AI-driven interfaces and human-centered automation, exploring how design can foster trust, transparency, and adaptability in intelligent systems. Whether prototyping new concepts, shaping design systems, or aligning stakeholders around a shared vision, I aim to make every product both beautifully simple, intuitive and strategically sound.


When I’m not heads down solving a design challenge, you’ll likely find me enjoying life’s adventures with my wife, Deveney—traveling the world to explore its endless beauty and inspiration, cooking something delicious, or playing a game of tennis. These experiences outside of design fuel my creativity, perspective, and passion for building meaningful connections through my work.

specialty

Over the years, I’ve built a multidisciplinary skill set that bridges strategy, design, and technology. These capabilities allow me to move seamlessly between high-level vision and hands-on execution—whether defining a product’s direction, crafting intuitive interfaces, or leading teams toward meaningful outcomes. Each skill reflects my commitment to clarity, collaboration, and creating experiences that truly resonate.

product strategy & vision

user experience research & synthesis

user interface design

ai consulting

human-centered design

prototyping & motion

information architecture

cross-functional collaboration

workshop facilitation

product design leadership & mentorship

storytelling & communication

work experience

Over the years, I’ve built a career that bridges architecture, brand, and digital product design—shaping how people experience products and spaces alike.

From my early foundations in architectural design to leading brand and product initiatives at companies like Wayfair, Fannie Mae, and BoConcept, each role has strengthened my ability to connect strategy, creativity, and execution. This journey has refined how I think, lead, and design with intent.

sunny side up studio

cofounder and chief creative officer

2024

wayfair

senior manager - product design

2021

fannie mae

product design lead

2016

the art institute

assistant director of admissions

2013

boconcept

interior design consultant

2009

abo-gad architects

architectural designer

2005

contact

Whether you’re looking to collaborate, explore a project opportunity, or just talk design—I’d love to connect. Reach out and let’s turn ideas into experiences that move people and businesses forward.

about

Digital Product Leader shaping meaningful, AI-driven experiences at the intersection of design, strategy, and technology.

I create products, services and systems that connect business goals with human needs—turning complexity into clarity and ideas into impact.

As a product leader, I bring together design thinking, product strategy, and emerging technology to build experiences that feel effortless—yet deeply considered. My work spans from defining end-to-end product ecosystems to refining the smallest interaction details that elevate usability and emotion. My past experience in tech has been within Fintech, E-commerce, SaaS Products and Pre-Seed Startups.


Over the years, I’ve led design initiatives across branding, product, and marketing, collaborating with multidisciplinary teams to ship products that balance human empathy with data-informed decisions. My process is grounded in clarity, collaboration, and craft—transforming ambiguous ideas into tangible outcomes that drive business value.


Lately, my focus has expanded toward AI-driven interfaces and human-centered automation, exploring how design can foster trust, transparency, and adaptability in intelligent systems. Whether prototyping new concepts, shaping design systems, or aligning stakeholders around a shared vision, I aim to make every product both beautifully simple, intuitive and strategically sound.


When I’m not heads down solving a design challenge, you’ll likely find me enjoying life’s adventures with my wife, Deveney—traveling the world to explore its endless beauty and inspiration, cooking something delicious, or playing a game of tennis. These experiences outside of design fuel my creativity, perspective, and passion for building meaningful connections through my work.

specialty

Over the years, I’ve built a multidisciplinary skill set that bridges strategy, design, and technology. These capabilities allow me to move seamlessly between high-level vision and hands-on execution—whether defining a product’s direction, crafting intuitive interfaces, or leading teams toward meaningful outcomes. Each skill reflects my commitment to clarity, collaboration, and creating experiences that truly resonate.

product strategy & vision

user experience research & synthesis

user interface design

ai consulting

human-centered design

prototyping & motion

information architecture

cross-functional collaboration

workshop facilitation

product design leadership & mentorship

storytelling & communication

work experience

Over the years, I’ve built a career that bridges architecture, brand, and digital product design—shaping how people experience products and spaces alike.

From my early foundations in architectural design to leading brand and product initiatives at companies like Wayfair, Fannie Mae, and BoConcept, each role has strengthened my ability to connect strategy, creativity, and execution. This journey has refined how I think, lead, and design with intent.

sunny side up studio

cofounder and chief creative officer

2024

wayfair

senior manager - product design

2021

fannie mae

product design lead

2016

the art institute

assistant director of admissions

2013

boconcept

interior design consultant

2009

abo-gad architects

architectural designer

2005

contact

Whether you’re looking to collaborate, explore a project opportunity, or just talk design—I’d love to connect.

Reach out and let’s turn ideas into experiences that move people and businesses forward.

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